WAGYU WORKWEAR
During the third semester we had to develop a new and innovative jeansbrand, which was based on a sustainable idea. We as a group choose to develop workwear made from a new fabric. We developed a core spun yarn with Wagyu hair in its core, this isolates and makes the fabric stronger. By the use of this fabric the workwear jeans are better isolated and more wear resistant. The Wagyu Workwear jeans get a Ecorepel coating, which makes them water and dirt resistant and allows the workers to do their job without worrying about their clothing getting dirty. Around this functional idea, we created a stylish concept to allow workers to go out and shopping with their work clothes on.

Collection moodboard Wagyu Workwear SS15

Collection overview Wagyu Workwear

Collection overview Wagyu Workwear

Color card Wagyu Workwear

Fabric card Wagyu Workwear

Wagyu Workwear hangtag

In store experience moodboard Wagyu Workwear

Sample shoot
Model: Nick Frens
Camera & concept: Haya Hatuluwaja & Ilona van de Schootbrugge

Sample shoot
Model: Nick Frens
Camera & concept: Haya Hatuluwaja & Ilona van de Schootbrugge